ABOUT GILD GROUP: 

Headquartered in Charleston, SC, with clients across the country–Gild Group is an ecommerce management and investment group that provides deep-rooted expertise and hands-on execution to manage and scale ecommerce brands.

JOB PURPOSE:

The Paid Social Manager will be responsible for the strategy and execution of paid social campaigns for Gild’s ecommerce clients and partners. The paid social channels will include (but are not limited to) Facebook, Instagram, TikTok, Pinterest, and LinkedIn.

The position will require in-depth knowledge of the ads manager platforms and how those platforms integrate with key ecommerce systems (Shopify, WooCommerce, Klaviyo, JustUno, etc.). The person in this role must have the ability to manage all facets of paid social marketing wholly, from budget recommendations and tracking implementation to ad creative development and hands-on campaign management. Working closely with the paid search and email/sms marketing teams, this person should also have a strong working knowledge of ecommerce growth tactics outside of paid social in order to strategize holistically with the team.

We are looking for someone who is highly motivated and excited about ecommerce who thrives in a fast-paced, entrepreneurial environment.

DUTIES AND RESPONSIBILITIES:

– Develop strategic paid social media plans and budget recommendations.
– Implement all required conversion tracking for paid social channels.
– Work with store management and email/sms teams to set up paid social integrations with Shopify, WooCommerce, Klaviyo and other ecommerce systems.
– Work with the creative team to develop a content strategy for paid social ads.
– Create social ads both within the ads manager platforms and through other design programs (exe: Canva, Adobe Spark).
– Set up strategic campaign framework within ads manager platforms.
– Build audiences within the ads manager platforms and work with the email/sms team to utilize owned audiences/customer lists.
– Manage strategy and organization of all UTM tracking links.
– Actively manage and optimize campaigns on an ongoing basis.
– Provide detailed KPI reporting for weekly client status calls and monthly deep-dive reports.
– Set campaign benchmarks and goals to track against.
– Work closely with the paid search and data team to determine ROAS goals that will allow for profitable growth for clients.
– Lead the company in all initiatives related to paid social and inform clients of industry trends and changes.

QUALIFICATIONS:

– Bachelor’s degree is required.
– Minimum of 5 years of related experience; minimum 3 years of experience within the ecommerce channel.
– Demonstrated track record of successfully executing paid social campaigns that led to overall growth for ecommerce brands.
– Well-versed in Facebook, Instagram, TikTok, Pinterest, and LinkedIn ad platforms.
– Knowledge of impending privacy updates (exe: Apple iOS update), the impact on paid social and how to navigate through them.
– Highly proficient in Excel / Google Sheets and able to quickly extract actionable insights from large amounts of data.
– Strong communication skills (both for internal and external communication).
– Ability to collaborate well with other team members.
– Ability to manage multiple projects simultaneously in a fast paced environment and pivot quickly when opportunities arise.

TECHNOLOGY:

Must be fluent in:

– Facebook Ads Manager
– Pinterest Ads Manager
– TikTok Ads Manager
– LinkedIn Ads Manager
– Shopify
– Google Analytics
– Canva
– Excel
– Google Drive / Docs

Must have working knowledge of:

– WooCommerce
– Google Tag Manager
– Klaviyo

BENEFITS:

– Medical / Dental Insurance
– 401k
– Paid Vacation

Company Name

Gild Group

Company Website

https://gildgroup.com/

Location

Charleston, SC

Industry

Marketing

Experience

Mid Level

Employment Type

Full Time

Position Summary