Reach qualified travelers through trusted, lifestyle-first content that leads to real results, not just impressions.
Photos courtesy Discover SC
With 6AM City, Discover South Carolina isn’t just another advertisement: it’s an invitation.
We’re part of our readers’ weekly morning routine, delivering fresh lifestyle ideas and inspiration the way a best friend would.
Through these credible conversations, we inspire action. We don’t just tell our audience where to go, we give them the insider tips on how to experience our favorite destinations, whether they’re local or states away.
Trust is what makes our partnerships perform
Paid partnerships with 6AM City are fully integrated into our daily newsletter, blending seamlessly into the editorial flow our audience already knows and loves.
For Discover South Carolina, our partnership goals go beyond brand awareness: we’re helping readers move from a “maybe” to a “let’s go.”
This seamless approach has propelled 6AM to long-standing partnerships with organizations that value both brand alignment and measurable outcomes, including: Visit Greenville, Experience Columbia, Explore Charleston, Charlotte Regional Visitors Authority, Visit Tampa, and Visit Jackson County.
“Your branded content team is brilliant and your client service team is amazing. This is the best copy I have seen for a CVB perhaps ever. I am very glad our organizations had a chance to work together. The 6AM City team was organized, moved quickly, and we were incredibly impressed with your content abilities — such great writing!”
- Megan Byrd, Director of Marketing, VisitGreenvilleSC
6AM City offers complimentary creative services, including expert content writing and eye-catching graphic design. You know your goals: we know our audience. Together, we’ll craft the right messaging to drive real results. Here’s a sneak peek at our Advertiser Portal.
Reporting
Each month, we provide you with a report that breaks down the performance of all campaign elements. We provide many data points, including clicks, impressions, CTRs, social engagements, and URLs. Here’s an example of what you will receive.
Audience
Your target demographic looks a lot like our readers. Take a look at our Audience Profile.
Number
42. That’s how many DMOs have partnered with 6AM City. Oh, and we almost forgot to mention our favorite percentage: 98%. That is the return rate of these DMO partners. Our audience can’t get enough of articles like these, and neither can our clients.
Category
📈 6AM City: Built on real audiences, not assumptions
Taking a tech-forward approach to tourism marketing
Photos courtesy Discover SC
Most digital media platforms promise precision, but few can clearly explain how their technology actually improves outcomes.
We are not a DSP, SSP, or reseller. We’re a direct publisher network, built on first-party, deterministic data from millions of opted-in subscribers nationwide.
Every impression is authenticated, every placement intentional, and every campaign powered and informed by real audience behavior.
Starting at the source
Our technology activates tourism messaging where discovery naturally occurs, using subscriber-level engagement metrics that include opens, clicks, content interactions, geography, and historical performance.
Destinations aren’t simply “targeted.” They’re contextually aligned, appearing alongside relevant lifestyle and weekend-planning content that already shapes how readers think about travel and experiences.
This in turn drives higher attention, stronger mid-funnel consideration, and measurable lift — all without cookies or probabilistic models.
Actionable data every month
Measurement is equally transparent. Partners receive clear, granular monthly reporting, paired with audience feedback and survey insights, hosted in an email-first environment that delivers accurate, actionable performance data.
In short, a direct partnership with 6AM City eliminates black-box buying, combining advanced technology, active optimization, and storytelling to drive authentic, accountable results for organizations like Discover South Carolina.
Events
Events
Sunday, Feb. 1 Lowcountry Oyster Festival | 10 a.m.- 5 p.m. | $25+ | The world’s largest oyster festival returns with 45,000 pounds of fresh oysters, live music, family-friendly activities, plus local food + drink.
Friday, Feb. 6-8 The Aiken Antique Show 2026 | 10 a.m.-4 p.m. | $20+ | Explore exquisite antiques, collectibles, and curiosities from 21 Southeast exhibitors during this three-day showcase, held in benefit of the Aiken Center for the Arts.
Sunday, Feb. 15 Conway Porchfest | 12 p.m.-5 p.m. | Free | Local porches and lawns throughout Downtown Conway will transform into intimate live music stages for this brand-new community concert event.
Saturday, Feb. 21 Sea & Sand Festival | 10 a.m. | Grab your sandals for a weekend of family-friendly festivities on the shore, including the beloved sand sculpture competition.
We asked our clients why they love working with us. Here’s what a few said:
“Working with 6AM City has been a game-changer. Their thoughtful reminders keep us on track even when juggling multiple projects and deadlines. What truly sets them apart is their extraordinary content writers, who consistently generate fresh ideas that resonate with diverse audiences. Their talent for transforming ordinary topics into compelling narratives and making any subject matter sound exciting has boosted awareness across all our campaigns.” -Explore Asheville
“6AM City helps us produce high-quality, relevant messaging to our ideal audience. It helps us engage with our community to keep our brand top of mind.” - Greater Winston-Salem Inc.
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The Buy
The countdown to Valentine’s Day has begun. Discover our favorite gifts for loved ones, perfect for any kind of Valentine:
🧳 Gift them this premium leather toiletry bag that’s top rated for style and function.
👣 You can never go wrong with a heated foot massager that was designed with insights from real massage therapists.
🌹 Instead of a bouquet that only lasts a week, opt for these forever roses that will stay beautiful for years to come.
🧥 Keep them warm with this 4.6-star rated sherpa-lined flannel that’s both dapper + durable.
⛳ The golf lover in your life will appreciate this accessory case for storing their gloves, balls, tees, and markers.
