Finding a new normal: Bakery owners switch to an entirely new business concept in just 3 days

Baguette Magic | Photo provided

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As our community works to collectively adjust to this new normal, we want to share the perspectives of people in the Charleston community who are working to adapt their lifestyles, family dynamics, business models, workflow, + more during the COVID-19 pandemic. Today, we’re hearing from Sam and Paula Kramer. The two sisters bought Baguette Magic five months ago.They also own the pop-up restaurant Matzo y Masa.

Interested in sharing your own experiences? Find the form to submit at the bottom of this post.

How has your business been affected by coronavirus?
We decided to close the day to day operations of our bakery and switch to an entirely new concept. Two weeks ago we created and launched Bag-ettes as a way to sell our baked goods as well as other local products to people who don’t want to leave their homes, feel unsafe going to the grocery store, or are just looking for fun activities. Since we have launched we have partnered with even more local businesses and are excited to be offering a wide and varying array of products. We are also working to do our part to support local food banks at East Cooper Community Outreach & Our Lady of Mercy Community Outreach by collecting canned goods and donations contact free with our orders. We miss seeing the faces of our customers at the bakery, but are excited to be offering such a valuable service during this time and doing what we can to support our fellow local businesses.

What about your personal life?
We have been working nonstop to roll with the punches and switch on a dime what we are doing day to day.

What message do you have for the Charleston community right now?
Eat more carbs and support local, but in your house.

You can learn more about Bag-ettes + place an order for one here.


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