Sponsored Content

Rev up your engines: Discover the ultimate family experience

Get in, we’re going shopping to see rare, vintage BMWs.

Sponsored by
BMW CCA

Funds from admission go to support the initiatives of the BMW CCA Foundation, Saving Lives, Saving History.

Photo provided by The Ultimate Driving Museum

Looking for some non-traditional holiday entertainment? Enter: The Ultimate Driving Museum in Greenville, SC.

Current exhibit “The ALPINA: 60 Years of Excellence” will give the whole family something to enjoy together — automotive enthusiasts or not. (Engineering? Design? History? There’s something for everyone to appreciate.)

Now through January 17, 2026, you can see 25 unique vehicles on display, including rare, vintage, and race cars, some boasting the status of being the only one of their kind in the country. Speaking of which, this is the only ALPINA exhibit ever produced.

Did you know? Each exhibit produced by The Ultimate Driving Museum runs from mid-May through mid-January, featuring a different theme unique to the BMW brand and the automotive community as a whole. Looking ahead, the 2026 exhibit will display a variety of M3s from race to road in “BMW M3: 40 Years of Evolution.”

Pro tip: Discounted admission is available online when you enter code VIPVisit2025 at checkout.

Cruise through history

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