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Show your Charleston pride with an ironic Boat and Tote

Before summer ends, we’re hopping on this trend, where you jazz up these beloved, versatile tote bags with a Charleston twist.

Three canvas tote bags are lined up against a bright blue background. Each has colored straps—pink, green, and blue—and embroidered text reading “cir squad,” “CHStoday,” and “shem queen.”

Carry your Lowcountry pride with a Boat and Tote.

Photos by LLbean

Have you gone to order an L.L. Bean Boat and Tote this summer and wondered, “Why is it back-ordered for two months?” The iconic canvas bag, which has been around since 1944, experienced a surge in popularity every few years as part of the “ironic boat and tote” trend.

Here’s the gist: In lieu of your name or a monogram, you customize the tote bag with humorous, sarcastic, or pop culture-referencing phrases (often all in lowercase letters).

If you want your own, but you’re not sure where to start with customization, we’ve put together a list to proudly represent your city, neighborhood, or the spots you love the most in the Lowcountry.

If you love Charleston

  • Shrimp and sunshine
  • Holy City
  • Saltwater Seeker
  • Tide in, worries out
  • CHStoday reader

Celebrate your spots

  • Shem princess
  • King St. queen
  • Left turn locals (for the Folly natives)
  • cir squad (for the Park Circle peeps)
  • Summerville sweetheart

Note: A few of these are too long to fit on an official Boat and Tote, but a local shop like Fancy Trimmins may be able to help you customize without character limits.

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